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Bead It, Wear It, Love It
The Ultimate Beading Destination
Dream up your very own jewelry with our unique bead kits! Perfect for parties, gifts & more.
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Unleash Creativity
Everything Is Better With Stickers!
Elevate crafting, decorating, and dress-up with stickers in every shape, color, and letter.
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Add Sparkle to Every Day
The Best Gifts For Kids
Everyday essentials for kids just got a whole lot more fun (and a lot sparklier)!
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Cold Weather Accessories
Cozy, Sparkly, So Stylish
Stay warm and shine bright with our super soft, cozy winter accessories for kids!
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Made For Play
Inspired by Grown-Up Jewels
Inspired by grown-up gems, our colorful kids’ jewelry is perfect for dress-up and every day sparkle!
Design Focused Products
Feel-good kids' crafts, accessories and jewelry inspired by the glitzy grown-up stuff, but made for play (and great for gifts)!
Creating Moments of Joy
We believe in celebrating EVERYTHING and our products are designed for maximum delight - WOWing kids and adults alike!
The “Mom-Standard”
Maria Dueñas Jacobs is a former fashion editor and entrepreneur who brings her fresh, luxury-informed perspective to the children’s market.
With three (Super) daughters, Maria’s family home is a headquarters of dress-up, and make-believe. Her girls’ inventive dreams, out-there ideas, and VERY honest feedback inspire all that we make (and they continue to act as our own in-house focus group!).