Great toothpaste. Thank you for making it available in Australia when no retailers sell it. Taste is fairly neutral. Feels weird to use the first few times, then feels good.

best one I've tried so far

I really like this toothpaste! The coconut cream flavor is mild and pleasant, and it leaves my mouth feeling clean without any harsh ingredients. I love that it’s fluoride-free and uses nano hydroxyapatite to help with sensitivity and remineralization. My teeth feel smoother and stronger after using it. Plus, it doesn’t have SLS, so it’s gentle on my gums. Definitely a great natural option!

My dentist recommended this toothpaste to me as I was looking for something with nano hydroxyapatite that did not contain baking soda, which is very harsh for people with sensitive teeth. Most of the other brands like Risewell and Boka all had baking soda. I was using a very expensive $36 a tube medical grade nano hydroxyapatite from Japan, but because it had sodium laurel sulfate a.k.a. SLS it was causing sensitivity as it was removing my natural biofilms. contrary to some of the reviews above glycerin is not bad in toothpaste, and will not prevent your teeth from absorbing nano hydroxy appetite nor is it sticky or cavity causing. This toothpaste is not super sweet like others have said, in fact, I don’t notice the sweetness at all, and I am a person who hardly eats sugar. The one thing that takes some getting used to is the wateriness of the toothpaste, and as others have said the fact that it does not foam up due to lack of SLS. I find I need to use a little more of it because of the watery texture. It also has a slight strange flavor, almost like the smell of marijuana, but this does not linger or stay in your mouth. I can overlook all of these things if this toothpaste is actually going to help me. I have used it for a few days now and have noticed my teeth feeling cleaner. Before nano hydroxy appetite, I was using medical grade fluoride, toothpaste that needed a prescription and the feel of this toothpaste reminds me a lot of that fluoride toothpaste in that your teeth feel really smooth after use. FYI Fygg stands for feed your good guys. So far I’m happy with the results.Edit: I have been using this now for a month straight and it has helped with sensitivity but the tooth that has some gum recession it has not helped like the medical grade nano hydroxyapatite was doing.I am using the Fygg on all the other teeth but still having to use the medical grade hydroxyapatite on the one tooth. I have no idea why this is but I’m guessing because Fygg is not medical grade so the hydroxyapatite is not as strong:-(Please fix this because I would like this to be my only toothpaste :-)

For starters, I just found out about hydroxyapatite and it's advantages as opposed to fluoride, so this is my first toothpaste that has this ingredient. With that in mind, I love it. It has a super sweet taste that took some getting used to, but now I really, really like it! I also do hydrogen peroxide and baking soda rinses diluted with alkaline water, and those rinses taste terrible! So following those up with this really sweet tasting toothpaste is more than ideal for me!! It doesn't foam up and is kind of like water in your mouth, which I would say is definitely a downside. I still feel my teeth are getting clean, but it's really hard not to accidentally dribble the toothpaste everywhere while brushing, and a bit inconvenient to spit every few seconds. I always shake it up before use due to its consistency and I heard the ingredients have a tendency to settle and separate, so I'm trying to avoid that from happening. I like the product's transparency about its ingredients and that it's flavor is unique and not mint!! I really dislike mint and spearmint flavors, so this almost sugary sweet, fruity taste is just right for me! And to have this sweet taste that actually helps PREVENT you from getting cavities is absolutely mind-blowing!!! I love it! 100% would recommend!

I was excited to try the product based on the ingredients shown in the Amazon photo, but I got a tube of something different. I’ve uploaded a photo of my phone’s screen showing the ingredients displayed on Amazon next to a tube showing the ingredients that I got. I didn’t really want the potassium chloride and bentonite, but they aren’t harmful. I just wanted the simpler ingredients. When I review the Amazon page, I see now that there are two designs for this flavor with two different ingredient lists. The company’s website shows the shorter, simpler ingredients list. Did the formula change? Did I get older or newer stock? I like the pH Adjuster on the ingredients list of the product I got, though. But I’m kind of disappointed because I was expecting one thing and got something else. As for the product itself, I just tried it for the first time. It doesn’t taste like vanilla frosting as suggested on the website, but I don’t mind as I’m not using this for taste but rather function. I noticed that unlike my regular toothpaste, I don’t feel any coatings or slickness on my teeth, which suggests it’s not stripping or coating the biofilm, which is a good thing, I used a very low RDA toothpaste previously, so I’m not sure if it’s just me, but there is a grittiness, which I assume is the silica — hopefully this will help make my teeth whiter - it’s not bad, it’s just not something I’m used to. For the most part, I feel good about this nontoxic formula. The directions say not to rinse, so I suppose it’s as nontoxic as you can get. It’s just that I was hoping to get the ingredients shown, because this toothpaste is expensive and I wanted what I thought I was paying for. If there was a formula change or they are selling old stock, it would have been better to have listed that in the Amazon description. It’s confusing to list two sets of ingredients on the Amazon page for the same product. Not sure if I will continue to purchase after I use this tube up, unless there are assurances that I’m getting the same formula shown on the Amazon sales page.UPDATE: After using this for about a week, here’s what I noticed: (1) this actually does taste like vanilla frosting. I must not have used enough when I first tried it (2) my tooth sensitivity disappeared. I’m not sure if this was due to the potassium chloride or the hydroxyapetite. But my teeth feel strong and without pain. (3) after just one week, my gums are tight and healthy. Not sure what the cause is, perhaps the microbiome is healthier? (4) my breath when I wake up in the morning does not smell at all. Keep in mind j was previously using a very basic (high pH) toothpaste and mouthwash and my mouth was great except for a few sour spots when I woke up… when I switched to only using this toothpaste without mouthwash, my mouth still feels fresh in the morning, I can’t explain it. UPDATE: I bought a tube of Fygg toothpaste from another online retailer (the famous auction site that rhymes with “pay”) that has the ingredients listed in the Amazon photo for this product listing (the ingredients that include non-GMO vegetable glycerin, etc.). I just used it for the first time. There seems to be a difference in mouthfeel; I don’t know if it’s the glycerin or what, but there’s less grittiness. There is still silica in the ingredients. But it’s less “rough” - I assume the RDA is less and would cause less wear on my exposed dentin. This formula is also a bit more gel-like, not sure if the glycerin causes that. But the formula that I used originally (the one with potassium chloride and bentonite, etc.) had more liquid separation and I had to shake the tube to get everything to mix. UPDATE: After using the formula with the non-GMO Glycerin for about 10 days, I wanted to write an update comparing the formula to the one I got from Amazon. The one I received from Amazon made my teeth feel super strong within a couple of days, and I feel it’s the potassium chloride ingredient that’s responsible. When I switched to the Fygg formula that doesn’t contain the potassium chloride, my teeth felt sensitive again within a couple of days. However, after about a week or so, the sensitivity lessened… disappeared… likely because the nano-hydroxyapatite covered my dentin tubules. This is amazing, as the leading “sensitive teeth” toothpastes with potassium nitrate need over a month to start working. Whereas the potassium chloride basically numbed my teeth, the hydroxyapatite-only formula just made my teeth less sensitive, which is all I need. I still have no mouth odor in the morning, though keep in mind that I am following the instructions on the tube *exactly*, meaning I am tongue scraping (which I wasn’t doing before) and not rinsing after using the toothpaste. I really feel he microbiome-friendly formula is making my mouth healthier. My gums are still tight and healthy (better than when I was using another brand of toothpaste that basically just raised the pH of my mouth with baking soda). All in all, I think Fygg is a good brand and both formulas work great. I would use the formula with potassium chloride and bentonite if I had to, but I do prefer the more natural formula with less ingredients. I increased my rating for this product from 3 stars to 4 stars because the product is good, tastes good, and makes me feel good knowing I’m doing something good for my oral microbiome. I’m still docking one star because Amazon delivered the formula that was not advertised in the product’s main photos, and I can only assume that Fygg knows what is in stock at the Amazon warehouse and allowed old stock to be delivered. Because their website only shows the formula that I prefer, and so I’m assuming that formula is the new formula. SUMMARY: it’s a good brand, a good toothpaste, and you should try it. Just be mindful of the fact that there are two formulas for this toothpaste floating around,