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About Itohkyuemon
Itohkyuemon is a tea shop in Uji, Kyoto, dedicated to preserving the tea traditions passed down from the Edo period while bringing new value to Japanese tea.
Since the late Edo period, Itohkyuemon has been carefully crafting tea with a commitment to quality, supplying its meticulously finished teas to renowned temples and shrines.
While adapting to the times, Itohkyuemon has upheld two core principles: pursuing the highest quality unique to Itohkyuemon tea, and consistently embracing fresh ideas to spread the appeal of Uji tea. In addition to the traditional style of brewing with a teapot, Itohkyuemon continues to propose ways to enjoy Uji tea in ways that suit the modern lifestyle.
Made in Japan
Itohkyuemon uses only tea leaves picked in Japan. We take pride in our Uji tea, which is primarily sourced from Kyoto Prefecture, renowned for its superior quality.
Always Freshly Milled Matcha
The matcha, delicately ground, is celebrated for its mellow umami and rich flavor. We strive to deliver it as fresh as possible to preserve its quality.
Traditional Stone-Milled Grinding Technique
In the production of matcha, we uphold the traditional technique of stone grinding, known as ishiusu-biki. This process creates a vibrant, deep green color that is unique to stone-milled matcha.
Characteristics of Uji Matcha
Around mid-May, during the new green season, the tea-picking for Uji matcha begins shortly after Kuj?kunichi, the 99th day from the start of spring. The best time to pick is when the new shoots bear their fifth leaf, a stage known as isshin goyou. High-grade matcha, often used for tea ceremonies, is still hand-picked one leaf at a time, as it was in the past.
The freshly picked leaves are processed on the same day. Steamed but not kneaded, they are then dried using traditional methods to produce tencha, the raw leaf for matcha. This tencha is then carefully stone-milled to create "Uji matcha."
How to Prepare Matcha
Koicha (Thick Matcha):
Add a small amount of hot water to a larger amount of matcha, then gently move the tea whisk to knead it into a thick consistency.
Usucha (Thin Matcha):
Add hot water to about 2 grams of matcha, then use the tea whisk in small, rapid motions to create a soft foam on the surface.
Commitment to Matcha
Selection of High-Quality Uji Tea Leaves
The area around the Uji River, enveloped in gentle river mist, provides an ideal environment for nurturing tea. Only the finest tea leaves, harvested at peak season, are carefully selected to ensure top quality.
Traditional Stone-Milled Grinding Technique
In the production of matcha, we uphold the traditional technique of stone grinding, known as ishiusu-biki. This process creates a vibrant, deep green color that is unique to stone-milled matcha.
Always Freshly Milled Matcha
The matcha, delicately ground, is celebrated for its mellow umami and rich flavor. We strive to deliver it as fresh as possible to preserve its quality.
stephanie
Reviewed in the United States on May 6, 2025
I love this matcha brand, very earthy and bright green.
Hernandez sawyer family
Reviewed in the United States on May 17, 2025
It taste so amazing the energy it has made me feel ! If your looking for high quality matcha this is it my only complaint is that i wish it was bigger. ! Especially for the price. The colorIs vibrant & blends amazing.
Customer
Reviewed in the United States on March 29, 2025
Really good matcha powder, good flavor, very potent. Definitely for the matcha conossieur.
Jessica Villalobos
Reviewed in the United States on March 28, 2025
Very tasty matcha good quality
Jeaash
Reviewed in the United States on February 26, 2025
This matcha is delicious, but it’s a lot of money for a tiny container.
Mary MacEwen
Reviewed in the United States on February 22, 2025
Quality matcha! I bought this tin to keep at work as the small size fits nicely in my desk. I hadn’t tried this brand before and was pleasantly surprised how smooth and mellow it tastes. I will definitely be reordering it when it runs out.
Jay Emache
Reviewed in the United States on January 16, 2025
I was a little skeptical that this was a genuine Itoh Kyuhemon product — it seems like knockoffs may be out there — but from what I can tell this is the real deal.Matcha is an acquired taste. Although I did not visit the Itoh Kyuemon tea shop when I was in Kyoto, I did try matcha in my visit to Japan. This product tastes very much like what I remember. If you’ve had green tea, imagine a much thicker, more flavorful version of that.Following the included directions, I put 2g of powder in a tea bowl and added 70g water. I don’t have a tea whisk, but I did my best with a spoon. 2:70 makes a pretty strong drink. I diluted to 2:110, and that was more palatable for me. The taste was good — a very smooth but pungent green tea flavor. I did have some difficulty getting the powder to dissolve. There was a thick slurry left in the bottom of the cup, to the point where I was able to add another 100g of water and end up with a medium strength cup of tea.4/5 stars. If you like matcha, you’ll almost certainly like this. If you like green tea and are curious about matcha, this is a good place to start. In my opinion the quality and taste is excellent. However, I did take off a star for value, because at the current price of $35, you’re paying almost $3 per serving. The same 20g container is about 1/3 as much if you happen to stop by a Itoh Kyuemon shop in Japan.
Kangli hu
Reviewed in the United States on April 15, 2025
Really love this matcha!!! 10 out of 10, please in stock asap!!!
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