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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
Robert Muessig
Reviewed in the United States on March 22, 2025
Great lure. Great price. Fast delivery.
Mike ledford
Reviewed in the United States on July 6, 2024
Ran this lure 125ft behind the boat because the walleye were deep. Hung a stump in 45ft of water. Had to order another one. This thing slays em
Whispers
Reviewed in the United States on June 16, 2023
Didn't use it yet but it came in good condition.
Shane P.
Reviewed in the United States on August 25, 2021
Gets to depth quickly. This has become my go-to crankbait for 12 to 20 feet! Has been diggin bass up all summer.
Andy M Miesse
Reviewed in the United States on September 23, 2020
good construction...dove deep...caught fish
Chris Anderson
Reviewed in the United States on August 17, 2018
I used it for stripper and caught several in deeper water/
Linuxology
Reviewed in the United States on March 22, 2017
Giant lure and a deep diver. I have yet to throw this bait, but plan to in the later summer months when it heats up. I have a feeling that this one has the capacity to catch the big bass. 4 stars since I have not used yet.
Charles W.
Reviewed in the United States on November 1, 2016
I get 15 feet out of this on 17lb. test. This color is know down here as the Falcon Special. Catches fish on any lake!
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