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With a goal of meeting the needs of modern pet parents, everything we make is designed to be functional for your pet all without sacrificing on style. This outlook is just one of the many ways that makes P.L.A.Y. stand out in the industry as one of the most-loved pet brands by two and four-legged customers alike. From squeakers to tugging ropes to the perfect crinkles, your pets won't be able to resist their new toys!
P.L.A.Y. makes quality dog toys with pets, people, and the planet in mind. When we were looking for quality dog toys for our own four-legged friends, we couldn't find any that fit our lifestyle as modern pet owners, so we made our own. All of our product are thoughtfully designed to meet the needs of your pet, save the planet and look great in your home. Gone are the days of cleaning up dog toys before guests come over - say hello to stylish and sustainable pet products!
Since then, P.L.A.Y. has grown into an empire of pet products and accessories that are truly meeting the needs of modern pet parents. We are always striving to create the next best things for our pets. That's why we are still focused on the essentials even after 10 years of business!
Jessica
Reviewed in the United States on February 3, 2025
I am really torn about this review, because for the most part, I really like this disk. I like the bright color that won't get lost in the grass or snow. I like the material that is waterproof, easy to clean, and doesn't show any bite marks yet. I like that my dog likes it! But the one flaw is a considerable one: right out of the package, the disk doesn't fly straight. It seems like it is fundamentally warped in some way, which makes it difficult to throw. Obviously, I don't need a dog toy to be an official regulation-balanced frisbee, but it was difficult to keep the toy in the area we were playing in. We were playing on a beach and had to correct to keep it from going into the water, and also try to keep it from veering into protected dune space. It was also hard for our dog to anticipate where the disc was going to fly, so he was getting a little discouraged as well. Overall, this toy had a lot of potential, but it fell short for me.
Bill
Reviewed in the United States on February 1, 2025
One of best toys and one of our two puppy favorites. They love to tug it and have fun with fetch. Size suitable for indoors or outdoors. Good for small or medium dogs. Lightweight flexible and sturdy. Durable even with aggressive chewers. Great item
Customer
Reviewed in the United States on February 14, 2024
Nice size and weight, but my little dog chewed it up in an afternoon. I was so pleased with the sturdiness of the balls - dog doesn't chew them up, so I wanted to try the disc. Will stick with the balls.
J
Reviewed in the United States on December 10, 2024
Listen at the end of the day I'm always chasing after what used to be the Old Navy frisbee. In terms of material this frisbee might be the closest I've ever came to getting one but I just wish it was slightly more normal. The hole is completely unnecessary on this frisbee and makes it harder to throw at a good height for my dog. I have to aim it higher than a normal frisbee because it doesn't have the hang time due to the hole in it. That being said like any other frisbee tossing it higher also puts you closer to a point where the wind can grab it and kite it. If it was simply more like a plain frisbee with less frills and gimmicky shape it would actually be way better. It's not a horrible frisbee by any stretch though. I just wish it was better which is just a few tweaks away.
Mike P.
Reviewed in the United States on November 29, 2024
When it comes to outdoor playtime with my furball, Buster, I’ve tested my fair share of dog toys. Some shred to bits, others sink like rocks in the pool. But the ZoomieRex InfiniDisc? Let me just say, this frisbee is the MVP of canine entertainment.First impressions matter, and this thing looks like it means business. The vibrant blue pops against grass, sand, or even murky pond water. It’s lightweight but has just enough heft to give a satisfying throw. Bonus? It floats, so Buster can channel his inner lifeguard.The material is the real star here. It’s that perfect blend of durable and flexible. Buster is a relentless chewer, yet this frisbee has stood its ground like a champ. No tooth marks, no frayed edges—just a whole lot of tail-wagging enthusiasm. Oh, and the fact that it’s dishwasher safe? Absolute game-changer. After a slobbery afternoon of fetch, one quick rinse and it’s ready to go again.And let’s talk versatility. This frisbee isn’t just for the backyard. It’s a beach buddy, a pool pal, and a park essential. It’s lightweight enough for puppies to chase but tough enough for large dogs to tug. Even when Buster decides he’d rather gnaw on it than fetch, the ZoomieRex doesn’t flinch.The only downside? I think Buster loves this thing more than he loves me now. But hey, for the hours of pure joy it’s brought him (and the exercise bonus for me), I’ll happily take the second-place ribbon.If you’re looking for a dog toy that’s as tough as it is fun, this is it. Lightweight, water-friendly, and tough as nails, the ZoomieRex InfiniDisc is the frisbee your pup didn’t know they needed. Five stars, paws down.
Jimmy R.
Reviewed in the United States on November 18, 2024
I was surprised by how thin and floppy the frisbee was when I opened it. I was immediately concerned that my 2 french bulldogs would tear this up immediately. However, to my surprise, it's been pretty durable so far. They actually love playing tug of war with it, and it doesn't have any tears or holes in it. The shape is a little weird, and I've found that if it's on a hard surface, sometimes my dogs can't pick it up at all unless I flip it over. If it was a little thicker and a bit less floppy I think it would be better.
Dona Customer
Reviewed in the United States on August 8, 2023
We played catch with our dogs Would not recommend for dogs who are tough on frisbees 😱
Optimistic
Reviewed in the United States on May 22, 2023
My dogs love this Frisby. I throw it for the puppy so she can run and the 7yr old gets it and they play tug-of-war with it. It is very durable.
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