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Rowenta, Iron, Focus Excellence Stainless Steel Soleplate Steam Iron for Clothes, Retractable Cord, 400+ Microsteam Holes, Powerful steam, LED Display, 1750 W Ironing Clothes, Cordreel, Red DW5433

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$89.99

$ 37 .99 $37.99

In Stock

About this item

  • RETRACTABLE CORD FOR EASY STORAGE: the 8-foot cord provides freedom of movement while ironing and retracts instantly for hassle-free storage at the press of a button.
  • EASY CONTROL WITH LED DISPLAY: An LED screen with 5 fabric presets lets you select the ideal setting effortlessly, ensuring perfect results on all garments
  • AUTO SHUT-OFF & ANTI-DRIP: Designed for safety and mess-free ironing, this iron automatically powers down when left unattended and features an anti-drip system to prevent leaks and water stains
  • PREMIUM SOLEPLATE FOR FASTER RESULTS: our patented Microsteam HD soleplate with 400+ steam holes ensures optimal steam distribution, reducing ironing time and delivering a smooth glide
  • POWERFUL STEAM BOOST: With 1750W of power and a 180 g/min steam boost, this iron penetrates deep into fabrics to remove even the toughest wrinkles with ease


The Rowenta Focus Excellence Steam Iron is built for convenience and performance. The 8-foot retractable cord offers easy storage, while the LED display ensures simple, precise control. It combines Rowenta’s best technology with a patented Microsteam HD soleplate and powerful steam output for fast, even results. Plus, auto shut-off and anti-drip protection ensure safe, mess-free ironing.


Emily
Reviewed in the United States on May 2, 2025
The Rowenta DW5433 delivers powerful steam with over 400 microsteam holes, heats up quickly, and glides smoothly thanks to its stainless steel soleplate. The retractable cord and LED display add convenience, and the 1750W power handles wrinkles with ease. Great value for the price — highly recommended for anyone who irons regularly.
Mandee
Reviewed in the United States on May 2, 2025
Great iron! I love the steam of it and the different settings for different fabric types! It removes wrinkles, quickly and easily. It also auto shut off which gives me peace of mind!
Tuba k.
Reviewed in the United States on May 1, 2025
The media could not be loaded.
Angie G
Reviewed in the United States on April 30, 2025
The Rowenta DW5433 Focus Excellence Steam Iron impresses with its powerful steam output, courtesy of over 400 microsteam holes, and a stainless steel soleplate that glides smoothly over fabrics. The retractable cord adds convenience, and the iron heats up quickly, making ironing efficient. However, some users have noted design issues, such as the temperature dial being difficult to read and prone to accidental adjustments during use. Additionally, there have been reports of water leakage and the iron shutting off unexpectedly due to the auto-off feature activating prematurely. While the steam performance is commendable, these design flaws may affect the overall user experience.
Ekaterina Khusainova
Reviewed in the United States on April 30, 2025
The media could not be loaded.
Cacau1000
Reviewed in the United States on April 27, 2025
The Rowenta Focus Excellence Steam Iron is by far the best iron I’ve ever purchased. It’s packed with intelligent features that make ironing faster and easier. The stainless steel soleplate glides smoothly over all types of fabrics, and the 400+ microsteam holes ensure even, powerful steam distribution. The retractable cord is absolutely fantastic — it keeps everything neat and safe without any mess. The overall design is sleek and stylish, and the LED display gives a modern, high-end feel. This iron is truly a game-changer for my laundry routine!
Roksolana Tomyn
Reviewed in the United States on April 25, 2025
This iron has become a real helper in my daily routine. It heats up quickly, and the steam boost smooths out even tough wrinkles on the first pass. I really liked the retractable cord feature — very convenient for storage. The LED display is simple to use, no guessing with fabric settings. Ironing is now easier and more enjoyable.
#1 Shopper
Reviewed in the United States on April 25, 2025
Returned it be because the retractable cord would not work. Could not plug it in received replacement. The packaging is atrocious bad seller.
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