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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
Jared & Lavonna
Reviewed in the United States on February 5, 2025
Exactly as advertised, 5 stars from me!!!
ReddRoby
Reviewed in the United States on April 9, 2025
The Strike King Rattlin’ Rage Craw offers an impressive blend of lifelike motion and audible attraction that really sets it apart from standard soft plastics. The glass rattle chamber is a standout feature—subtle yet effective in murky or pressured waters where added noise makes a difference.Pros:• Realistic Craw Action: The claws flutter naturally on the fall and during retrieve, mimicking live prey.• Built-in Rattle Chamber: Adds an enticing sound element that triggers strikes, especially in low-visibility conditions.• Durable Soft Plastic: Withstands multiple bites without tearing too easily.• Versatile Rigging Options: Works well as a trailer, on a jighead, or Texas/Carolina rigged.Cons:• Rattle Can Fall Out: After a few heavy hits or multiple catches, the rattle may loosen or fall out.• Slightly Pricier Than Similar Baits: The added rattle justifies the price, but it may not be ideal for bulk buyers.Overall, this is a must-have for anglers looking to up their game with a bait that combines action, noise, and durability in one solid package. Would definitely buy again.LIFETIME CUSTOMER!
Superphil
Reviewed in the United States on September 23, 2024
🦞
Robert
Reviewed in the United States on September 17, 2024
This is a great bait. It is soft enough to feel life like but tough enough to catch multiple fish before having to replace it. Colors are great and do not fade
Richard H.
Reviewed in the United States on December 27, 2024
Love these my favorite craw for all of my jigs and just even Texas rigging. But that's not it I use it on my chatter baits and even some of buzz baits to give it a smaller profile. Great product
Terry Smith
Reviewed in the United States on December 26, 2024
These will catch a fish or two.
R. J. G.
Reviewed in the United States on December 24, 2024
Rattle breaks, slips out after first few casts
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